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Handmade Lures
Specialties
Custom Lures
Hard Baits
3D Lure Design
Categories
Custom Lures
Techniques
Casting
Topwater Fishing
Jerkbait Fishing
Lure Styles
Zara
Jerkbaits
Crankbaits
Minnows
About LureCraft (formerly WS Iscas)
Making lures since 2015
LureCraft, originally founded as WS Iscas in Barbacena, Minas Gerais, Brazil, is a specialized manufacturer of high-tech and handcrafted artificial lures. Co-founded and designed by William Guimarães Santos, the brand has been developing custom-made baits since 2015 and integrated advanced 3D modeling in 2021. Their products, such as the famous Primitiva and Nova Zara, are highly sought after by sports fishermen targeting fierce predators like Peacock Bass.
